WHO'S that girl?
Laura Whitmore ditched her trademark blonde locks for a ginger mullet yesterday.
The MTV Presenter (27) showed off the daring do as she posed for the charity photoshoot Wig Wednesday.
Laura's new looks included the ginger mullet and a sleek bob with blunt cut bangs.
"I want to be a punk rocker," Bray native Laura told her fans as she tried on the ginger wig.
Beside the snap of the black bob she wrote online: "Bobbedy bob bob."
Laura was posing for legendary fashion photographer Ian Rankin.
"What's next?" she asked as she posted a picture of a multitude of wigs lying on her dressing room floor.
The wigs came in a variety of colours and cuts and included a flaming red layered wig and a purple perm.
The different looks were met with mixed reviews from her twitter followers. "No! Stay blonde it suits you more," one wrote.
Another commented "looking good as a punk."
Laura seemed to enjoy her hair transformations. "Shooting with Rankin for Wig Wednesday is fun," she wrote.
Wig Wednesday is a campaign to raise awareness and money for CLIC Sargent; an organisation to help young people and children diagnosed with cancer.
Other celebrities who have posed for the campaign include Natalie Cassidy and Tara Palmer-Tomkinson.
Ian Rankin has photographed everyone from the queen, Tony Blair, Gorbachev, and Madonna.