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Vogue set for global fame as MTV bosses eye up Fade Street

AFTER low ratings and predictions that it would fade from view, RTE's answer to The Hills is set for MTV.

The world's biggest youth channel is in negotiations with RTE to buy up Fade Street and make international stars of Vogue Williams and Louise Johnston.

The Diary can reveal that the makers of the fly-on-the-wall look at Dublin's social scene are at an advanced stage in negotiations to take the show to MTV UK.

MTV has already turned the The Hills -- which was set in LA and starred Lauren Conrad, Audrina Partridge and Heidi Montag -- and Jersey Shore into international sensations.

"MTV have been very interested in the show since day one and have been in continuous contact with the production company behind it, Straywave media," said an insider.

"Now that the first two seasons have aired on RTE they are hoping to go ahead with plans to buy the rights to the show.



Impressed

"They feel it would be a big hit with younger viewers in particular and were very impressed with the production values.

"The plan is to air it on MTV UK first and then if it's a success maybe other MTV channels across Europe.

"It's all still in the process of being worked out at the moment, nothing has been finalised or agreed to date."

Meanwhile, a spokesperson for RTE confirmed: "International broadcasters have expressed an interest in the series and discussions are ongoing."

And while the reality series was deemed a flop by critics, with as few as 80,000 fans tuning in some weeks, it has not stopped its stars cashing in on their five minutes of fame.

Leggy Howth beauty Vogue in particular has built a successful career since the series aired, even landing her own radio show on Phantom 105.2 in recent weeks.

The statuesque blonde has also been snapped up for other TV and media gigs and this week appeared on the first episode of Katherine Lynch's new series of Wagon's Den.

Vogue's friend and fellow co-star Louise, meanwhile, has also been keeping busy after being signed up by Assets modelling agency.