Teaser poster campaign that's got the whole country wondering
I'M actually bi, says The Voice's Brian Kennedy. Brendan Courtney "lost it at 16" and and it made Paul McGrath feel "inadequate".
But what on earth are they talking about?
A suggestive new campaign has tongues wagging in the city but the "bi" claims by singer Brian Kennedy are a lot more innocent than they might first appear.
A host of big-name celebrities have put their names behind a new campaign to get people dusting off their Irish - and speaking the language again.
It's being spearheaded by former champion boxer Bernard Dunne. Other well-known participants include Lucy Kennedy, Ben Dunne, Baz Ashmawy, and Jennifer Maguire speaking about their own experiences of the subject matter.
The 'tryagain2012' campaign relates to the new RTE television show which is to be hosted by Bernard.
"He is hoping to get the country talking in a way that they probably did as children but mostly don't any more," said a source.
"People will be surprised by the idea behind the suggestive campaign but it's a really Irish idea."
All will be revealed this weekend on the Saturday Night Show on February 25.