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Late Late relegated in ratings as viewers prefer Andorra snore fest

ANOTHER week and another excuse for the the Late Late Show, which has suffered its lowest ratings of the season so far.

This time RTE is blaming the Ireland match, instead of a host of lightweight guests including downmarket British glamour 'model' Jodie Marsh.

Last Friday night's Late Late' attracted just 517,900 viewers as Ryan Tubridy interviewed model Alison Canavan and architect Dermot Bannon.

An RTE spokesperson insisted that the low ratings on Friday night were unusual, despite the show being on a downward trend since the season began a month and a half ago.

The station had an other excuse for the low ratings, and that was the Andorra v Republic of Ireland European Championship qualifier, which aired on RTE Two.

The spokeswoman pointed out that the match had attracted 492,000 viewers and that the two national channels had together pulled in over a million viewers on the night at the same time.

However the consensus is that most people turned off the Ireland match shortly after half time, due to the poor quality of the game and the fact that Ireland had it sewn up.

She also remarked that the peak audience for both channels was at 10.14pm when 62pc of the audience was tuned in to either RTE channel.



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Author Colm Toibin, Irish-American comedian Des Bishop, model Alison Canavan and Dermot Bannon, the presenter of RTE's Room To Improve, were on last Friday's show.

The only international 'celebrity' interviewed during the programme was former glamour model Jodie Marsh who spoke about her passion for bodybuilding.

Last year, around 830,000 viewers watched the first episode of the season, and the second episode attracted 642,000 people.

In comparison, the ratings for last week's Late Late Show were lower than that of reality TV show, The Secret Millionaire which had 539,200 fans, Fair City which had an average audience of 560,100.

It also fell behind Thursday's Nine O'Clock News that won the highest ratings of the week with 578,300 viewers. Overall the news had an average audience of 623,100.

These figures include people who watch a programme as it is aired and who record it to view it later on the same day.

This is not the first time that sporting events have hit the Late Late Show's fluctuating audience.

Last month, Today FM Chief Executive Willie O'Reilly noted that the first episode of the season had been "in opposition from Electric Picnic and the football in the Aviva" as only 650,000 viewers tuned in.