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Saturday 16 December 2017

Kate effect has Irish girls going mad for her pink shoes

KATE Middleton's penchant for nude coloured shoes is having a massive knock-on effect on the Irish market.

Sales of the neutral coloured footwear have skyrocketed in stores around the capital, with some stores reporting incredibly low stock levels.

The Duchess of Cambridge (30) has forged a signature look with the LK Bennett shoes, which Irish women are keen to recreate at a cheaper price.

Although Kate's favourite footwear sets her back €231 a pair, shoppers in Dublin can copy her style from prices as low as €34.99.

Shoe shop Korky's sells a more affordable version of the heel and they are currently flying out of the store.

"We're really running low -- we've only one pair left. They've sold out before so they're doing really well," a spokesperson for Korky's said.

Additionally, an Oasis salesperson claims that their version of the shoe, for €56, is their "top seller."



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"The nude heel is our most popular every week without fail. There was also a nude wedge that Kate wore last summer which would sell out after people came in wondering 'where can I get the same shoes as Kate Middleton?'"

Marketing executive for Clerys Department store, Laura Bergin, added that the nude patent heel they stock by HOGL have been "flying out and have been reordered many times."

"Kate's been a massive influence on Irish women and they have been flocking in trying to recreate her look. They sell out on occasion but we always re-order them as they are so popular."

Kate's classic style has also impacted in other areas than footwear, such as clothing, hair and make-up, with the new fad being dubbed 'The Kate Middleton effect'.

Fashion director for Brown Thomas, Shelly Corkery, says that the beauty has had a huge impact on their store.

"The Duchess of Cambridge is a style icon for many women and Brown Thomas customers share her love of style. We stock lots of her favourite designers, from Alexander McQueen, Erdem, Issa, Mulberry, Whistles, J Brand and LK Bennett.

"The 'Kate effect' results in a surge in popularity for particular labels once she is spotted wearing them," she added.

hnews@herald.ie

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