EXPECTANT mums are ditching the dungarees and the tracksuits as flower power hits the world of maternity wear, say some of Ireland's fashion experts.
British royal Kate Middleton (31) is being credited with the rise in sales of floaty dresses and elegant maternity clothes.
And Irish mums to be have told the Herald that chic style and bump comfort now go hand-in-hand.
"I have been keeping an eye on Kate, she is doing a great job, she's very elegant and lady like," said Xpose presenter Aisling O'Loughlin. The 33-year-old is expecting her second child this December with partner, photographer Nicholas MacInnes
While she is a fan of the pretty girly dress, she's says that women should thread carefully and remember not to forget about the bump when dressing.
"Kim Kardashian made so many mistakes. It's very much the Humpty Dumpty effect – your bump is just all across the middle so some days you feel on top of the world, but on other days you want to hide as much as possible." Aisling says that over-sized T-shirt dresses are her fail safe comfort option when she is having an off day.
"I don't always wear maternity stuff, sometimes I like to experiment with my own stuff and to mix it up, but it all depends on your mood," she added.
Model Pippa O'Connor (28) made it look all too easy when she was carrying baby Ollie, now 10 weeks, her first baby with husband Brian Ormond.
She sported a chic floral number for her baby shower earlier this year.
"I was really happy with all the maternity wear available, I loved dressing for my bump and enjoyed showing it off," Pippa told the Herald. "Maternity clothes have come on so much. I loved the floral girly dresses and my Mothercare floral print one was my favourite."
Debenhams says it has seen sales of floaty dresses and pretty styles of maternity wear increase by more than 500pc compared to last year.