POP superstar Rihanna has admitted she was a "little bit selfish" when she was designing her range of clothing for River Island – a career move she referred to as "the dream".
The singer, who arrived about an hour late for the launch of her fashion collaboration in central London last night, said she made sure all of her designs were pieces she would want to wear herself.
She said she hoped they would still be fashionable a decade from now.
After a catwalk show at the Oxford Street shop, Rihanna took a stroll around to see her designs hanging on the store's rails.
Dressed in a tight, floor-length black gown and with her hair hanging in loose curls over one shoulder, the Barbados native stopped with waiting journalists to chat about her latest venture.
As she examined the garments on display, she exclaimed: "This is the dream! I would wear everything here. I was being a little bit selfish. I designed everything I would want to wear, and for the women that I'm with."