DESIGNER Paul Smith encouraged The Hairy Bikers to pull their socks up when it comes to eating healthily, after he told them he does not make clothes for "fat blokes".
Dave Myers and Si King recently decided they needed to lay off the pies and fight the flab, which they have documented in their latest TV series Hairy Bikers: How to Love Food and Lose Weight for BBC2.
Myers told the Radio Times that while he and King were both taking medication for high blood-pressure and high cholesterol, their health kick was partly an act of vanity.
He explained he was a big fan of Paul Smith clothes and was delighted when he and King bumped into the designer in a hotel bar.
Myers revealed: "He was a lovely fella. I said, 'I love your clothes Paul. Why don't you do them in bigger sizes?' He said, 'I don't do clothes for fat blokes.' Except he didn't say 'blokes'.
"I said, 'I've got your cologne and your cufflinks.' He said, 'Well, you'll be fine with my socks and ties then, mate.'
"So when Si and I decided to diet, that was my target -- get into a Paul Smith suit."
The pair have now shed pounds thanks to a balanced diet and exercise.
But they won't be giving up the pies for good.
King said: "We are not going to stop drinking beer and eating pies. That's not where this is at. The reality is that we were overweight to the point where it was starting to affect our health. We thought okay, we've got to do something about it.
"Then when we get to a point that's healthy, we'll start to eat pies again. Just not all the time."