Wednesday 21 March 2018

From guns to gowns, the Love/Hate girls go glam for store's fashion ads

IT'S a far cry from their gritty roles in the RTE gangland drama Love/Hate for these glamorous Irish actresses.

Susan Loughnane, who played gang leader John Boy's drug-addict girlfriend and Aoibhinn McGinnity, who played Nidge's wife Trish, are two of the stars of a new Arnotts fashion campaign.

Also featured in the campaign, which is being rolled out over this month and next, is RAW actress Tara Lee (17) who played Emma in the popular RTE series.

The Spring/Summer campaign was shot by well-known photographer Perry Ogden. He has previously shot campaigns for Ralph Lauren, Chloe and Calvin Klein.

The people selected were a mix of models, actors, actresses, singers and other "real people" that Perry discovered on the streets of Ireland.

Gillian Clarke, the head of marketing at Arnotts said: "We decided to use real people, including actors and actresses, as Ireland has so many up-and-coming actors and actresses and they lend something special to this campaign, they are more than just pretty faces.


"Perry concentrated on the faces, which gives the campaign character. We wanted to do something different and create a fuss."

She pointed out that Arnotts has evolved a lot over the years, and said that they felt it was a good time to showcase the fashion available in its department store.

The images will be seen at outdoor locations in Dublin city, as well as in the press and online.

Other actors featured in the fashion campaign are Antonia Campbell Hughes, Jane Myers and Barry John O'Connor.

In total, the new campaign features 12 studio based images of men and women wearing a mix of brands from Arnotts including Anna Sui, Gestuz, Vivienne Westwood, Gerard Darel, Hoss Intropia, Lauren by Ralph Lauren, Paul Costello and Brooks Brothers.


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