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Celebrity Diary: Sorry Lorraine, but how can I ever trust you again after your tell-all book about us at TV3?

I hit the headlines earlier this week when I spoke about former Xpose frontwoman Lorraine Keane and her tell-all book about her time at TV3 and I stand by everything I said.

I asked how we could possibly work with her again if it was going to end up in a book and that's still very much the case.

As I said, how could you have meetings with that person or confide in that person?

I decided there had been so much hype about this book that someone had to speak out about it and give TV3's side.

Lorraine is a former employee at the station. Things change. That's the thing about television. You can't rely on anything in this business.

It's the same with Sean Munsanje on Xpose. He was really great for the year and we're so delighted that we were able to give him that opportunity to get his big break in television.



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I think he'll go far but unfortunately things change and the show moves on. That's the nature of the beast. Who knows what the future holds for Xpose?

When it first launched I thought it didn't have a cat in hell's chance of succeeding but look at it now. Three years later it's an amazing brand.

That's why I was so annoyed when Brendan O'Connor left The Apprentice: You're Fired last year to go to RTE. I said at the time that I was disappointed with the way he left as he gave us very little notice. However, I think the show is going to be even bigger and better this year with Anton Savage presenting.

Anton's so likeable, funny, irreverent and he dares to ask the questions that no one else will ask.

When we did the screen-test he asked last year's contestant Geraldine O'Callaghan the one question no one else dared to ask and that was: What was it like kissing Breffny Morgan?

Our new spin-off show The Apprentice At Home also has great potential to be a big hit. We'll be revealing all about who is sleeping with who, who is stabbing who in the back and all the drama that goes on behind the scenes in the house where the contestants live.

I'm quite excited about Today FM's Ray Foley joining the line-up this season when he presents our new dating show Take Me Out.

I'm a great believer in trying to find new talent and I think he's the ideal man for the job.

He came in on Monday afternoon and we had a chat about the format it's going to take.

The English version was a great success for us when we showed it last year. It's a bit of a guilty pleasure for a lot of people because it's a little bit corny.

I wanted to really step it up a gear when it comes to entertainment on the station this year. We're also in talks to work with comedienne Katherine Lynch in the near future so she popped in after Ray for a quick meeting. I've been a big fan of hers since the very beginning and I think her show Single Ladies is fantastic.

I had barely said goodbye to her when Louis Walsh popped in for a chat to fill me in on all the latest gossip from The X Factor. I have a lot of time for him as, like me, he tells it how it is and is very straight up when it comes to his opinions.

Louis is Louis, he was full of excitement about the new series and promising it's going to be bigger and better than ever with plenty of drama. He's positive he's going to find the next Jedward and knowing him he probably will.



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It seems like he and Simon Cowell are going to be more competitive than ever on this series and he was saying they've already been at loggerheads about the acts.

We're all very excited about seeing the Dublin auditions as it's the first time in four years the show has come to Ireland.

On Tuesday I spent the whole day in London as I had meetings with ITV studios and then with Channel 4 about the Irish version of Come Dine With Me that we're commissioning this autumn.

It's a show that everybody loves and I've been asked about it more than any other programme so we're delighted that we've finally got the agreement in place.

There's been a lot of talk about different celebrities taking part but all I can say is you'll have to wait and see. We haven't started recording so I can't say who will or won't be involved just yet.

On Wednesday I came back and viewed the latest episode of the Apprentice and even I was shocked by how ruthless Bill is this year.

He's really putting those candidates through their paces and he's told me he's not going to take any bull from anyone, given the current climate we're in.

Yesterday was a particularly busy day for me as I did my first ever radio interview with Matt Cooper, which I was terrified about as he can be quite intimidating.

After that I joined everyone from our CEO David McRed-mond to Sinead Desmond, Anna Daly and Alan Hughes from Ireland AM to the Xpose girls to jump on a coach to Galway for the next leg of our launch.

There were a few celebratory drinks had last night so needless to say there were a few sore heads this morning when we had to get up early for a special edition of Ireland AM.

I was interviewed on the show, which was quite odd for me as it was my first time on television in years.

After that it was back on the coach again to return to Dublin. I'm looking forward to a long, relaxing weekend with lots of sleep before it all kicks off again on Monday.