herald

Monday 11 December 2017

Becks' new boxers spark bulging queues

SEARCHING for the perfect Valentine's gift for Mr Right? Look no further, girls.

David Beckham's first ever underwear collection for H&M arrived in Ireland today and retailers are expecting demand to be extremely high.

Yesterday the dad-of-four officially launched his Bodywear range at Regent Street in London (right) amid scenes of pandemonium as his fans clamoured to see their hunky idol in person.

Now the collection is being hailed as the must-have gift for stylish Irish males in the run up to February 14.

Available in selected outlets like H&M Dundrum from today, a source said the level of Irish interest in the new range has been huge.

"This is the hottest underwear range at the moment and is expected to fly off the shelves when it arrives into Ireland, not just in the stores but also online. It's the perfect pressie for Valentine's Day," said a source.

Leaving little to the imagination, the LA Galaxy hero modelled his eye-catching assortment of briefs and boxers alongside his self-designed T-shirts, vests, pyjama bottoms and long johns.

Becks (36) was recently named as the Sexiest Man on the Planet, beating off competition from the likes of Ryan Gosling and Ryan Reynolds.



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Following in the footsteps of his fashion designer wife Victoria, Becks and his design team worked on the collection for 18 months.

"Collectively with my design team, we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to. I always want to challenge myself and this was such a rewarding experience for me," he said.

The collection is made up of black, white and grey cottons with four underpants styles; three tops; two bodywear styles -- pyjama bottoms, and also long johns.

Prices range from €9.95 to €24.95 and is available in Ireland at H&M Dundrum, Liffey Valley, Whitewater, South King Street, Cork and Kilkenny.

The Swedish chain has also posted its soon-to-be televised advert, starring the man himself, on YouTube. The black- and-white film shows Beckham modelling the collection to the sounds of Don't Let Me Be Misunderstood by The Animals. The 30-second advert will air this Sunday during the Superbowl match, reaching a global audience of countless millions.

mfinn@herald.ie

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