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Friday 9 December 2016

Standard deal with the Reds is renewed

Liverpool's sponsorship agreement with Standard Chartered Bank has been extended for three years.

It was announced on yesterday that the partnership will now run through to the end of the 2018-19 season. Standard Chartered signed up as the Reds' main sponsor in July 2010, with this being the fifth season the company's logo has appeared on the team's shirts.

extension

Liverpool chief commercial officer Billy Hogan said: "This extension further demonstrates the great strength of our long term relationship and the success of our partnership with Standard Chartered.

"The sponsorship of the Liverpool shirt is extremely prestigious and only five brands will have adorned the shirt in the 40 years since we created the sponsorship opportunity.

"At the end of this term we will have been working in partnership with Standard Charted for almost a decade and we continue to collaborate on our shared values, passion and commitment to the community."

Peter Sands, group chief executive of Standard Chartered PLC, said: "We are very pleased to be able to continue this collaboration, and look forward to what we can achieve together in the future."

Reports have suggested the current deal is worth around £20million a season.

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