Why objectivity matters in media
The broadcast requirement for objectivity in the treatment of the referendum has been causing a lot of knickers to become twisted. It's easy to forget what happens when influential media is allowed to be impartial. The Nazis happen.
Control of media (particularly broadcast media) was a core strategy for the Nazis. People like Goebbels and Leni Reifenstahl were just as important to Hitler as Goering and Mengele.
Parallels with people like them are always dismissed by the people who want the requirement for balance removed, because they think they are on the side of morality.
The problem is, everyone always thinks they have morality on their side. That's why, regardless of your ideology, media balance really, really matters.