We're talking about women's bodies again, but at least they're normal ones
Another week, another hashtag for women to support and - of course - it's to do with what they look like.
American plus-sized designer Lane Bryant launched its #ImNoAngel ads this week as a call to thumb your nose (or your plus size curves) to super skinny models.
Sure, it's another trend that's solely focused on women's bodies and maybe responding like this gives oxygen to body-shaming and body obsession. But it's still welcome in a world where we're bombarded by images of under-nourished and skeletal models and celebs.
It's estimated that a person views 400-600 images every day. Young girls wade through waves of skinny, glossy, brightened, lightened, smooth, sexy women.
Magazines, selfies, online imagery, music videos - almost everyone's who's 'hot' and 'now' has been airbrushed. A couple of clicks and what was once a picture, becomes a portrait - an edited, counterfeit image of who you actually are.
The #ImNoAngel campaign is a take on the famous Victoria's Secret angels. But what's refreshing is that it's about women who are comfortable in their own skin. They don't and shouldn't have to hide away - that they too can pose in lingerie and feel and look as sexy as slimmer women.
The women are possibly not the average size. What is that now? 12? 14? But at least they're more realistic than the Victoria's Secret angels. At least looking at them won't make younger girls feel inadequate.
Victoria's Secret hasn't responded. But I noticed this week that the Twitter handles of their models have the word 'angel' in them, such as @angelcandice. Ugh.
Yes it's clever marketing. Yes we're still talking about women's bodies. But at least we're talking about ones that look more like the women I know.