BOD lines out with a new website
Former Ireland and Leinster rugby star Brian O'Driscoll, pictured, has relaunched his website.
The new site, brianodriscoll.com, is targeted at an international audience.
When it come to tradffic, BOD aims to grow his online audience from 3,000 to over 100,000 unique visitors per month.
The new venture offers more than you might expect.
As well as his views on rugby and sport, the content also focuses on lifestyle, health, travel and food.