herald

Tuesday 26 September 2017

Why half of us will buy more at Aldi and Lidl

ALMOST half of all shoppers say they will buy more groceries at discount retailers like Aldi and Lidl in 2012.

Shoppers are casting around for bargains more and more with 81pc admitting to shopping in more than one store a week to avail of promotions.

Nearly one in four (23pc) believes their weekly grocery spend will decrease this year, a new survey shows.

The survey for Checkout grocery magazine also shows that three quarters of respondents (75pc) felt that their shopping habits changed last year, while 50pc believed their shopping habits would change even more in 2012 and 48pc said they would shop more at stores like Aldi and Lidl.

The items shoppers are most likely to shop around for include toiletries (62pc), meat (50pc), alcohol (49pc), fruit and veg (38pc) and baby products (9pc).

"Shoppers are cannier than ever about where they shop and what brands they will remain loyal to," Stephen Wynne-Jones, editor of Checkout said.

Given the continued economic situation, the results of the survey were not surprising, he said.



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In the wake of "one of the worst Budgets in living memory," and the pledge by some retailers not to pass on the 2pc VAT increase on certain non-food items, it looked as if the focus was going to remain very much around value at the start of this year.

But he said "this could prove difficult to maintain as food prices continue to increase around the world".

The survey also found that 42pc believe they will shop for more private label/own brand items this year, while 52pc will buy fewer products on average.

Some 42.5pc of shoppers said they spent more than €100 a week on groceries, with most (18.6pc) spending between €81 and €100 per week.

The survey, of around 300 Irish shoppers, was carried out ahead of the Checkout conference in Dublin on Tuesday, January 17 under the banner "Where do we go from here?"

"In a chastened market, growth is only achievable by differentiating yourself from your competitors, either through customer engagement, innovative marketing, product repositioning or new product development," Mr Wynne-Jones said.

"As attendees at the conference will learn, there's nothing to be gained by standing still."

mlavery@herald.ie

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