Virgin owner Richard Branson sweeps Sinead Kennedy off her feet
he flipped actress Pamela Anderson upside down on a plane wing to promote Virgin Atlantic's New York service.
And he hoisted burlesque artiste Dita Von Teese over his shoulder to showcase ten years of his airline's flights to Las Vegas.
Now, it's Sinead Kennedy's turn to be picked up like a sack of spuds by Richard Branson.
The RTE presenter was MC as the billionaire came to the RDS in Dublin yesterday to launch the rebranding of UPC as Virgin Media.
Branson arrived in a giant red juggernaut and proclaimed that Virgin Media would be bringing 'magic' to its service for Irish customers - including a mobile phone service.