herald

Saturday 21 October 2017

TV3 names Lynda McQuaid as its content chief

Lynda McDaid
Lynda McDaid
Jeff Ford

Staff at TV3 were shocked to hear that Jeff Ford was leaving the station, but the channel has now appointed his successor.

Lynda McQuaid will take on the role of Head of Content from April and is sure to follow in Jeff's footsteps and shake things up at TV3.

The Dundalk native has been at the helm of some of Ireland's most successful TV shows and has plans to launch new shows in the future.

Ms McQuaid is one of Ireland's foremost producers and directors and has been behind a string of major hit shows such as The Apprentice, MasterChef, The Voice and You're a Star.

She also has eight IFTA nominations and two IFTA awards to her name.

"I am delighted to be joining Ireland's leading commercial broadcaster at the most exciting time in its short history," she said yesterday.

Innovative

"TV3 has proven to be the most innovative force in Irish TV and its brand proposition - We Entertain - plays to my strengths and experience.

"I look forward to developing TV3 Group beyond its current channel line-up and to launch major hit shows in the years ahead.

"TV3's role is to delight audiences and reward advertisers, and that is what I intend to deliver through the talented production and programming teams in Ballymount."

Beginning her career at Granada Television where she worked on shows like This Morning and Stars In Their Eyes, Ms McQuaid went on to work at the BBC and was one of the launch producers on ITV2.

Speaking of her appointment, TV3 boss David McRedmond said Lynda was chased by the station for years.

"I have long wanted to bring Lynda into TV3 as one of Ireland's most creative TV producers," he said.

"Her appointment further emphasises TV3's commitment to origination and production standards.

Audiences

"Jeff Ford has completed a remarkable job to transform TV3 into a broadcaster which owns its own content to deliver to Irish audiences here and abroad through our new distribution deals," Mr McRedmond continued.

"The success of Red Rock and the retention of TV3 Group's audience, despite new competition, reinforces our role as Ireland's leading commercial broadcaster. Lynda will drive us on from here," he added.

hnews@herald.ie

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