€760k backing for net start-up
Twitter co-founder Biz Stone is among the high profile investors who are backing Irish software start-up Intercom to the tune of €760,000.
The company was founded in Dublin last year by Eoghan McCabe, Des Traynor, Dave Barrett and Ciaran Lee.
Eoghan McCabe, the Intercom chief executive, revealed details of funding from high-profile Irish and international technology investors at the 500 Startups demo day in San Francisco yesterday.
It has emerged that Mr Stone, along with Irish-born Facebook executive Paul Adams, who also participated in the investment, will join Intercom's advisory board.
Mr McCabe said Intercom allows users find out more about their customers and communicate with them more effectively.
He described it as a cross between a customer relationship management (CRM) system and an instant messaging platform,
Intercom has developed a tool that integrates into a company's website and tracks the activity of users as well as enabling targeted messages to certain types of customers, for instance those currently availing of a free trial.
If a customer has provided an email address, the system can link them to publicly available information on social networks to provide an even deeper insight into who the customers are.
Mr McCabe said 500 companies were using a private test version to track about one million customers. A free version of the service launched yesterday but Intercom has not decided on a final price.