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Wednesday November 04 2009

Get ready to release your inner Carrie Bradshaw -- Jimmy Choos are coming to H&M.

The elegant, cutting edge -- and normally expensive -- shoes are the latest products from top designers to end up in the cheap but fiercely stylish fashion chain.

And of course, the prices, though high by H&M standards, are a snip.

For €78, you can snap up a pair of shoes and for €190, this season's most desirable footwear, thigh boots are yours.

Canny

The news will be greeted with delight by canny young shoppers who've already kitted themselves out in Kate Moss, Stella McCartney and other high-end designers courtesy of their collaboration with the chainstore.

The reaction of fashionistas who paid around six times those prices for Jimmy Choos in other shops will be less enthusiastic. Selected H&M stores are now bracing themselves for the rush on November 14.

It what looks likely to be the most popular H&M coup yet, the Choos are expected to, ahem, run out the door.

 

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