Stars' Bare-Faced bid to help Children In Need
Stars such as Lorraine Kelly, Olivia Colman and Michelle Keegan have banned the slap by ditching their make-up to encourage people to raise money for BBC Children In Need
They are among a number of well-known names who have bared their skin for the charity and are instead wearing just a Pudsey pawprint on their faces.
Also taking part in the annual BearFaced campaign to go make-up free for the day, prior to November 14, are Sophie Ellis-Bextor, Laura Mvula, Rochelle Humes and Ella Eyre.
"It is a campaign that brings women together from across the UK, and is something I am very proud to be a part of," Ellis-Bextor said.
Colman added: "Please join me in showing your support for BBC Children in Need by having a Bear-Faced moment this year. Whether it is a five-minute moment or a one-hour moment, I want to see your beautiful bare faces."
"It's a great initiative that always proves successful, it's such a simple way for women to get involved and raise money for those that need it most," said Sarah Monteith of Children In Need.