MOBILE phone giant Samsung has launched its first Irish branded store.
The shop will open within Carphone Warehouse, in Dundrum Town Centre.
The store, which is located at level 3 of the Dundrum centre, features the widest range of live handsets available for demonstration anywhere in the country.
Gary Twohig, general manager, Samsung telecommunications and networks Ireland, said that the move was significant for the company and for Irish customers.
"As well as being able to buy products, we want the store to be an immersive and enjoyable experience," he said.