herald

Saturday 10 December 2016

Push for more women to get into sport

A NEW study has uncovered recommendations for getting more women involved in sport.

The study, supported by Liberty Insurance, found that 73pc of those now attending live sports fixtures also did so as children.

The study said going to matches as a child normalises a sporting habit for later life.

The insurance group is calling on parents and families to pledge to bring their daughters, nieces and granddaughters to sporting fixtures.

People can tweet their pledge using #supporthersport.

The 'WISE UP' study also revealed that Irish women are more active than Irish men - 55pc of women describe themselves as active compared to 45pc of men.

The study is part of a wider series of initiatives undertaken to shine a light on the challenges and opportunities around getting involved in sport.

Earlier this year it was revealed that France is leading the way in women's sport coverage with its "24 hours of women's sport" TV initiative.

BBC sports presenter Clare Balding was in Croke Park to launch the initiative.

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