Potter casts spells on readers' brains
Certain words from Harry Potter stories cast a spell on the brain, activating regions that process emotions, research has shown.
Scientists used an MRI scanner to map the brains of volunteers reading excerpts from the books by JK Rowling (right).
"When we read a text, specific words reverberate in our minds beyond the more complex message conveyed by the text," said the scientists, writing in the journal Brain And Language. The art of choosing the right words is part of what defines the skill of good writers."