herald

Monday 21 August 2017

Obama's key adviser set to share secrets

world

THE brains behind Obama's electoral campaigns will address Ireland's leading business people at An Post's Early Bird Club next week.

Roger Fisk, former national director of special events for the presidential campaigns, will take part in his first public engagement in Ireland at Fallon & Byrne.

The invite-only breakfast event for business leaders next Thursday will include guests from the world of business, sports and politics.

Having played a key role in mobilising voters during the ground-breaking Obama campaigns, Roger Fisk will share his cutting-edge strategies on how to engage consumers.

He will share his unique understanding of how a modern presidential campaign functions, providing valuable insights on marketing, social or political causes, online advocacy, and corporate communications.

Fisk will share his cutting-edge strategies on how to engage consumers.

And he'll discuss his unique understanding of how a modern presidential campaign like that of the Obama campaign functions, providing valuable insights on marketing, social or political causes, online advocacy, and corporate communications.

Fiona Heffernan, head of direct mail at An Post, said that Fisk was a brilliant speaker who will impart his knowledge.

"The An Post Early Bird Club has gained a reputation as a 'must-go-to' event among some of the country's top business leaders.

"Roger Fisk's unique insight into to one of the most celebrated communications campaigns in modern times will provide exactly the type of inspirational event that our Early Bird Club guests have come to expect."

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