herald

Wednesday 18 October 2017

Marilyn negative could sell for €10k

She was to become one of the most celebrated icons of all time.

Marilyn Monroe was the unknown Norma Jeane Baker, a factory girl dreaming of becoming a model.

Aged 20, she was posing for her first professional photoshoot. Almost 70 years later, a negative from that session will be offered at auction in England

The negative - and the copyright to the image - are expected to fetch up to £8,000 (€10,000) next Saturday.

In 1946, Norma Jeane was married and working at a munitions factory when a passing military government photographer told her she could be a model, so she approached a Hollywood modelling agency, Blue Book.

Young aspiring photographer Joseph Jasgur was assigned to get her first portfolio and took her to Zuma beach in Malibu for a few pictures, which were later presented to Ben Lyon, the casting director at 20th Century Fox.

They were the pictures that helped create a star in Norma Jeane.

phenomenon

"With aspirations of becoming a model, she joined Hollywood's Blue Book Model Agency," said Andrew Aldridge, from auctioneers Henry Aldridge and Sons in Devizes, Wiltshire.

"On March 6, 1946, Joseph Jasgur received a call from Emmeline Snively, head of Blue Book. Snively asked Jasgur to take a few test shots of an aspiring young model.

"He first photographed her on a small street in West Hollywood behind Beverly Boulevard, and over the next few weeks he photographed her on top of Don Lee Towers, above the Hollywood sign and at Zuma Beach, where this image was taken.

"This photo offers a unique glimpse of the young girl who was later to become the global phenomenon that was Marilyn Monroe.

"It is exceptionally rare for photos of this type to come to auction, but the true value in this image lies in the fact that it is sold with its own copyright to reproduce and distribute the image as the winning bidder wishes."

hnews@herald.ie

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