Magazines are united
PUBLICATION houses Image Publication, Dyflin Media and Zahra Publishing have forged an alliance to drive magazine sales and distribution.
The Leading Magazines Company (LMC) has recruited Jane Forrest to head up its Irish operation.
While common practice in the UK and internationally, the move represents a first in the Irish magazine industry. The publishing houses behind Image, Prudence, House And Home and Easy Food are developing circulation strategies to maximise sales opportunities for each title.