Friday 28 October 2016

In-store ads are tops in Spar shops

Consumers who shop in convenience stores like Spar and Centra are strongly influenced by ads. A survey for poster specialist Kinetic and WPP's GroupM used eye-tracking devices and interviews to track shoppers' habits. They found that 'impulse' shoppers were influenced by posters and in-store ads.

Promoted articles

Entertainment News