herald

Saturday 21 October 2017

I'm too busy to miss Off the Rails

I saw that RTE is doing a new fashion show and I think it's a great idea. People really miss fashion on television and there's a real desire for that. I'm very interested to see it. Having said that, I don't really have time to miss Off the Rails as we're just so busy.

Myself and Brendan (inset) made a very clinical decision to take our knowledge and network of contacts and turn that into a business that we could make work. And there's some very exciting times for us ahead with our online concept, Frock Advisor.

We're creating our own content and that's what really makes our hearts sing now, especially now that it's moving into the UK. We've four UK retailers on the platform and that's the big push for us now.

It hasn't been easy by any means, it's taken an awful lot of work. We certainly couldn't do it all as two individuals. So we recently made an executive decision to take our entire team out to the Ritz Carlton to have a pampering day in the spa as a treat for all their hard work.

We're currently based in Stephen's Street and we run everything from there. The long-term plan is to take over the whole building as it's perfect for us.

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