herald

Tuesday 6 December 2016

Ice cream sales melt away as we have the coldest July in 50 years

Yasmin Khan, Teddy's Ice Cream, Sandycove
Yasmin Khan, Teddy's Ice Cream, Sandycove

Teddy's ice cream has noticed a 30pc drop in sales as Met Eireann announced we've had the worst July in 50 years.

The lowest recorded temperature for the miserable month was recorded in Mountdillion, Co Roscommon, on July 24 when temperatures dipped to a wintery 3.1C.

Met Eireann said Claremorris, Co Mayo, had a monthly mean temperature of 13.1C, making it the coldest July in 50 years - the third coldest July since records began in 1950.

July wasn't just cold, it was wet too. Met Eireann said on July 6, 41.1mm of rain fell on Cork Airport, resulting in the wettest July day in 10 years.

Teddy's Ice Cream based in Dun Laoghaire is a sunny-day staple for many Dubliners, but spokesperson Yasmin Khan told the Herald this summer has been so bad she doesn't even look at weather forecasts anymore.

READ MORE: It's official: July was one of the wettest on record

"I've given up. Now I just look out the window and say 'Am I going to work today?'" Yasmin said.

"I'd say we are as much as 30pc down on sales for what we should be at this point in the season.

"Ice cream sales are down in general because of the weather, but Irish people love ice cream and they are great for buying it rain, hail or snow."

And it seems Irish people are eager to get out of the country in search of sunshine.

Resilient

Figures released by the CSO in June showed a 14.1pc increase in the numbers of travellers overseas. Godfrey Lydon, marketing manager for Budget Travel, told the Herald that sales are "definitely more buoyant this year" compared to last year.

"Sales are up on last year and things are a bit more resilient," Godfrey said.

"Last year when the weather picked up sales were really hit, last-minute bookers suddenly decided to stay at home."

According to Niamh Reynolds from adventure centre, Tayto Park in Ashbourne, Co Meath, the weather hasn't had an effect on visitor numbers.

"Numbers are up on last year. People come for the fun and excitement," she said.

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