giving fans something to cheer about
Munster Rugby's Musgrave Park is now known as Irish Independent Park.
To announce the 10-year naming rights deal a marketing campaign, price promotions and ticket giveaways were rolled out.
Sampling targeted nearby homes and taxi drivers, a best-fan competition on social media and branded match cheering sticks featured.
Pictured in the stadium are Independent News & Media's marketing director Geoff Lyons and Munster Rugby's commercial manager Enda Lynch.