SURPRISE, surprise: you sell cat poo coffee at €30 a go and you lose money.
A coffee kiosk in Ballsbridge hit the headlines earlier this year when it sold Kopi Luwak -- a coffee sourced from cat droppings -- for €30 a pop.
But Brian Kenny says he sold it too cheaply, and lost €20 a time.
"I sold it for €30 a cup and lost €20 per cup," he said. "It costs £4,000 a kilo."
The brew is harvested from coffee beans partly digested by wild civets in Indonesia, and then picked from their droppings, and cleansed for roasting.
The cat coffee attracted huge publicity for the Ballsbridge kiosk, one of the smallest cafes in the capital.
And Mr Kenny laid on the reduced price tag as a special promotion, something he now regrets.
"I sold it at €30 so I could get some publicity and I got that. But how I sell it from now , that's a hard one."
"If I began to sell it for €80 obviously people aren't going to buy it", added Mr Kenny who is a director of Silverskin Coffee Roasters.
The coffee retails at £100 (¤120) in the UK. Mr Kenny says he could sell it for €50, but to make a profit would require a price tag of €80.
The brew went on sale in August at the Coffee Kiosk opposite the Ballsbridge Hotel on Pembroke Road.
Despite the loss, the coffee lover, who has been in the business for 15 years, is now in the market for more unusually sourced coffee.
"There is a new one out called Black Ivory, which is an elephant coffee.
"But I got a Jamaica Blue Mountain, which is the world's second most expensive coffee so maybe I'll sell a mixture of that and Kopi," he added.
While Mr Kenny is not sure about the future of the cat poop coffee at his kiosk, he is glad of the attention it attracted.
"The publicity was completely organic and I didn't go looking for it.
"It took on a life of its own, but I don't know if I'd sell it again," he said.
The kiosk, which is now on the market for €200,000 has been run by Mr Kenny for the past seven months.
While he is uncertain about the future of the coffee bar, Mr Kenny has a lease on the establishment until April 2014, with an option of extending it for a further two years.
All of the coffee supplied by Mr Kenny is sourced from premium coffee beans and is roasted at the kiosk.