herald

Tuesday 6 December 2016

Dublin's reputation better than London, says global survey

Dublin has overtaken London in terms of reputation
Dublin has overtaken London in terms of reputation

Dublin has risen two places to rank as the 20th "most reputable" city in the world. The ranking is a boost to the capital's efforts to present itself as an alternative to financial firms looking to leave London after the Brexit vote.

London has slipped to 22nd place.

According to the City RepTrak 2016, which is compiled by the Reputations Agency and the Reputation Institute, Dublin has achieved its joint highest ranking in the survey.

The research is based on the views of the general public in developed economies.

Sydney claimed the top spot, followed by Vienna and Zurich.

admiration

Cities are evaluated based on levels of trust, esteem, admiration and respect.

The City RepTrak also measures cities across 16 metrics, including advanced economy, effective administration, and the business environment offered by the location.

Willingness to visit, work, live, and invest are also taken into account when evaluating a nation.

This has become more important to Ireland following the Brexit vote.

Martin Shanahan, the chief executive of IDA Ireland, which is tasked with attracting foreign investment, welcomed the increase, saying "rankings matter" to foreign direct investment.

Dublin is now ranked ahead of potential rivals for investment such as London, Paris, Berlin, and Brussels.

The study was conducted through an online questionnaire of 20,600 members of the public in Canada, France, Germany, Italy, Japan, Russia, the UK and the US.

Those that are "somewhat" or "very" familiar with the cities are selected to rate them.

Niall Quinn, the head of corporate PR at the Reputations Agency, said: "With a renewed focus on alternatives to London post-Brexit, and given the link between a city's reputation and people's willingness to visit, work, live and invest in that city, an enhanced reputation can only add to the attractiveness of Dublin as a possible location for businesses."

He said the city's boost in the rankings was "encouraging".

"Given that cities are major drivers of economic activity nationally, the success of Dublin, as a capital city, is crucial for Ireland's overall economy," he added.

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