herald

Tuesday 6 December 2016

Branding goes back in-house

Branding of 3Arena's 1878 private members club has been taken back in-house by the concert venue's owner, Brand Nation.

With the completion of a six-year sponsorship deal with Audi Ireland, the 1878 club is reverting to its original name, a reminder of when the 3Arena building, inset, was a rail terminus. Volvo is now the 3Arena's official car partner.

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