herald

Saturday 23 September 2017

Bono and Ali give pupils aged four the chance to design a fashion line

A class of Dublin senior infant students will be getting the opportunity of a lifetime -- the chance to design their own fashion line at age four.

St Enda's primary school children aged four and five have drawn up 35 designs for their own T-shirts, in order to be in with a chance of having the winner's drawing made into a T-shirt by Bono's clothing line, Edun.

The ethical clothing line -- created by the U2 frontman and his wife Ali Hewson -- set up the design competition to help children in need, and will be donating a significant portion of the proceeds from the T-shirt sales to the Whitefriar Street national school as well as the Bidii School.

Edun is a socially conscious fashion brand whose mission is to help build trade with Africa by supporting community-based projects, and the label's autumn/winter collection is soon launching exclusively in Brown Thomas. The high-profile pair established the line five years ago in order to drive sustainable employment in Sub-Saharan Africa.

But now, the junior and senior infants students have been invited to design their shirts using things they love about their home as inspiration, with their drawings on display for the next two weeks in Brown Thomas as they gear up for a winner to be announced on June 14.

St Enda's deputy principal, Martina Healy, told the Herald that they were approached by the store in the hope of doing an art competition with the children.

"We chose junior and senior infants because they don't really get the chance to get involved with competitions," she said.

cmcbride@herald.ie

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