Black Friday bargains see tills jingling for retailers across the city
It may have started out as an American tradition, but Dubliners have embraced 'Black Friday' as a bonanza shopping day.
Retailers' tills were jingling as consumers attempted to pick up bargains during the pre-Christmas rush, with prices slashed across a range of goods and an estimated €100m expected to have been spent.
Graeme McQueen, a spokesperson for the Dublin Chamber of Commerce, said that consumers were pretty well prepared this year for the event.
"I think a lot of them took the day off work. They realised that the November pay packet was going to be in the bank account, and they have been very strategic in terms of what kind of stuff they were going to be trying to buy.
"Retailers similarly have been very well prepared.
"Some of the retailers were telling me that they were running deals early yesterday morning, one-off deals between 7am and 8am, using social media to get people to come into the shop early," he added.
Among those enjoying the shopping experience yesterday were husband and wife Annette (65) and Kevin Cassidy (68) from Beaumont.
"We were looking for presents, and I was looking for a dress for my three-year-old granddaughter Evie, which had 30pc off in Marks and Spencer which I got, and I also got Christmas crackers, with 30pc off, and we got curtains with €40 off in Home Focus," said Annette.
Meanwhile, Kevin said he thought Black Friday was a great idea.
"It brings people into the city. It should happen every day."
Marion White (42), from North King Street, who was shopping with her friend Carol Edgar (40) from Henrietta Street said she was looking for North Face items in Arnotts and runners for her two children.
"Everywhere should have free parking for shoppers for the whole month of December," said Marion.
Don Nugent, managing director of Dundrum Town Centre, said that some of its stores opened until 11pm to accommodate the customers.
Shoppers in the centre's 'Town Square' are experiencing a special custom-made animated Christmas movie on Ireland's only digital water curtain.