Banks on shame list
Google has been named as the most reputable company in Ireland for the second year in a row.
The second annual Ireland RepTrak 2011 study also found that Cadbury, Kellogg's, Nokia and Volkswagen were all listed as the companies most likely to be recommended.
Bailed-out banks Anglo Irish Bank and AIB were listed as those with the least reputation along with cigarette manufacturer John Player and Sons, NTR and the Irish Nationwide Building Society.