Atlantic Way show to be seen by 50 million
The Wild Atlantic Way tourist trail will be highlighted as one of the world's top outdoor activity destinations in a US television series Facing Waves.
The show will be broadcast into eight million US homes through Outside Television, a TV network which specialises in adventure travel, and NBC's Universal Sports channels.
The 30-minute episode will ultimately be broadcast to more than 50 million homes as it is syndicated to more than 25 other countries.
Facing Waves TV show, which is watched by the important adventure tourism segment, selected The Wild Atlantic Way as a top 'stand-up paddling' destination.
The Wild Atlantic Way stretches for 2,500km along Ireland's Western Seaboard from Donegal to Cork and is the longest defined coastal touring drive in the world.
The 'First Lady' of stand-up paddling, Nikki Gregg from Ohio, is currently filming in Ireland with Sligo-based Dave O'Hara.
Filming is concentrated on the Sligo area and will include the famous Mullaghmore wave, and, weather permitting, filming will include paddling from Doolin to Liscannor beneath the Cliffs of Moher.
Fáilte Ireland are working closely with the show producers.
Each 30-minute episode takes viewers on adventure travels to the world's top paddling destinations from the perspective of a kayak, canoe, stand up paddleboard, or raft.
Ciara Sugrue, head of international publicity with Failte Ireland, said that it is a huge boost for the region.
"This year we have been hosting key overseas media along the route.
"Their coverage is generating a positive buzz abroad," she said. "This US TV show gives us a great means of reaching the very people overseas for whom the Wild Atlantic Way was intended."