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Monday 5 December 2016

Apple swiftly changes its tune over music streaming service

Apple has agreed to pay musicians for songs played on its new music streaming service after pop star Taylor Swift threatened to boycott it in a row over royalties.

The Shake It Off singer (25) said she would hold back her latest album, 1989, from Apple Music in protest at the technology giant's "shocking and disappointing" decision not to pay for songs streamed during a three-month trial period.

It prompted an Apple executive to tweet this morning that the musicians would be paid.

"Apple will always make sure that artists are paid," wrote Eddy Cue.

"AppleMusic will pay artists for streaming, even during customer's free trial period. We hear you taylorswift13 and indie artists. Love, Apple."

Swift's standing against the consumer giant came after she withdrew her entire catalogue from popular music streaming service Spotify last November.

"I'm sure you are aware that Apple Music will be offering a free three-month trial to anyone who signs up for the service," Swift wrote on her website.

"I'm not sure you know that Apple Music will not be paying writers, producers or artists for those three months.

"I find it to be shocking, disappointing and completely unlike this historically progressive and generous company."

Swift said she was making a stand not for herself but for new artists or bands, young songwriters and producers.

AFRAID

"These are not the complaints of a spoiled, petulant child," she added.

"These are the sentiments of every artist, writer and producer afraid to speak up publicly because we admire and respect Apple so much. We simply do not respect this particular call.

"Three months is a long time to go unpaid, and it is extremely unfair to ask anyone to work for nothing."

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