herald

Tuesday 17 October 2017

An Post tries to tickle the senses

An Post will host a direct mail breakfast seminar called Engage the Senses in the Guinness Storehouse on March 25. An Post's head of direct mail Fiona Heffernan says delegates will learn how to create campaigns sure to hit a chord with consumers.

An Post mailed out intriguing teasers to marketers to stimulate the five senses.

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