herald

Sunday 4 December 2016

Advertising is just monkey business for giant IKEA

Ikea comes up with some weird and wonderful TV ads. For Monkeys - the latest instalment in the Wonderful Everyday series - the Swedish furniture giant enlisted some unusual help in promoting its kitchen units. A troop of curious monkeys show how cooking can be great fun. Created by Mother, the ad stars Howler, Spider and Capuchin, borrowed from the Jaguar Rescue Centre deep in a rainforest in Costa Rica.

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