herald

Saturday 3 December 2016

Ad taps a very Irish obsession

Tara Flynn in Dulux spot
Tara Flynn in Dulux spot

As people plan their home decor this summer, paint brand Dulux Weathershield has a new €700k marketing campaign which taps into Irish people's obsession with the weather.

Boys and Girls created the TV ad about Irish weather presenter styles down the years. A 'Beat the Weather' slot machine online game has also been developed.

Pictured in the ad is Irish Pictorial Weekly comedian Tara Flynn.

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