herald

Tuesday 17 October 2017

€77m and a free iPhone ... no wonder Bono thinks it's a beautiful day

U2's Bono spotted today in Ballsbridge with what appears to be the new iphone 6 in his hand as he walked to his car.
U2's Bono spotted today in Ballsbridge with what appears to be the new iphone 6 in his hand as he walked to his car.

U2 frontman Bono looks like he's finally found what he's looking for - his new iPhone 6.

The charismatic singer, who was slated globally by 'Bono bashers' for the band's decision to accept €77m from Apple to give away their new album for free on iTunes, looked like he hadn't a care in the world during a stroll out in Dublin.

Clutching what appeared to be the coveted iPhone 6 in his hand and wearing an all-black ensemble of jeans and t-shirt with a cream Fedora and his trademark blue sunglasses, he was pictured looking relaxed outside a restaurant in Ballsbridge.

The smiling popstar also teamed his outfit with some funky Cuban heels that looked like they were made out of crocodile skin and added a few inches to his height.

Asked how his form was, he replied: "Brilliant, thanks", before hoping into his €100,000 black Maserati Quatroporte. Bono and his chart- topping bandmates are only just back home from what was described as the "biggest album launch ever" at an Apple event in California.

The Irish stars made news around the world after revealing they would be giving out their new album 'Songs of Innocence' to some 500 million iTunes users as they performed a few tracks from the release. It coincided with the company's unveiling of the new iPhone 6 and Apple watch.

ACCOUNTS

In a deal rumoured to be worth €77m, U2's long-awaited album release automatically showed up in many users' accounts, with 33 million people listening to it.

However, Apple has now been forced to release a new piece of software that allows people to remove it from their library amid a wave of complaints that they hadn't chosen to voluntarily download it.

The band's first album in five years will be released on October 14 to the general public. Meanwhile, U2 have also attracted criticism from home-grown stars as well as irate iPhone users. Veteran crooner Paul Brady added his tuppence worth this week after saying "shame on you, U2."

"So U2 gave away their album? I guess any of us would give away our work for a deal reputedly worth $100m," he said. "But what about the rest of the musical artists in the world who were kind of hoping that proceeds from the sale of their records to the public might go some way in off-setting the cost of producing them."

But long-term friend and 2fm presenter Dave Fanning has moved in to defend the band from the waves of criticism saying it's what's known as "good marketing."

He said that no matter what he does, Bono will "always be seen as the bad guy."

"The negative responses have been ridiculously over-the-top, as they always are whenever U2 do anything," he said. "People have been knocking him from day one, but he just gets up and gets on with it.

"Does it affect him? I don't know - but I do know that sort of vitriol would affect a lot of people."

See Page 15

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