4pc rise in paper ads
Spending on advertising with newspaper brands rose for the first time since 2007 last year, according to new figures.
The 4pc increase meant that €156m was spent on print and digital advertising in newspaper brands last year.
Some €91m originated from advertising agencies whilst €65m was invested by direct advertisers.
"Newspaper content is the single biggest driver not only for readership but also for advertising," said Dara McMahon (right) who is coordinating director of the National Newspapers of Ireland.
"Our multi-platform content is attracting more readers and potential consumers for our advertisers all the time and these figures support that."