1 Why did you choose advertising as a career?
After my degree, I did the MSc in advertising at DIT. For the end-of-year agency pitch, I was a group media planner and I was asked by Mindshare if I'd like to have a chat. The rest, as they say, is history.
2 Which sport do you follow?
I particularly like rugby. I'm a Leinster season ticket holder.
3 Facebook, Twitter or LinkedIn?
All of them, mainly Twitter.
4 Do you like gadgets?
I'm an Apple nerd.
5 Your best holiday ever?
A few of us are in New Zealand for Ireland's World Cup matches against the USA and Australia. Hopefully the best holiday ever.
Michael Cullen is editor of Marketing.ie magazine; email@example.com