One-third of men don't bother with cancer check
A third of men admit to spending just under an hour primping and preening themselves each day, but the same number say they never bother to check for testicular cancer, a charity has warned.
Balls To Cancer said despite the fact testicular cancer is almost always curable - if caught early, there is a 98pc chance of survival - only one in five (21pc) men said they perform the monthly self-check recommended and one in three (33pc) admit to never checking at all.
Alongside this, nearly two in five (37pc) admit to regularly self-tanning and whitening their teeth, almost a third (32pc) admit to having their hair cut once a week, and a similar amount (30pc) say they remove unwanted body hair.
More than a third (36pc) said they dedicate 40-59 minutes of each day to their appearance, and one in four (28pc) said their daily grooming routine lasts between one and two hours.
The charity has recruited "poster child for metrosexuals" Harry Derbidge, of ITV's The Only Way Is Essex fame, to remind men to check themselves.
"I'm definitely guilty of spending a lot of time on my appearance - whether it's my tan, eyebrows or hair," Derbidge said.
"It's nice to take the time to make ourselves look good, but it's important that we remember to do the things that really matter. A self-check can help spot anything sinister early."
Balls To Cancer co-founder Susan Bates said: "A self-check takes only a few minutes each month."