Founded in 2006 by Ido Leffler and Lance Karish, the Yes To range is a line of hair and skin products made with organic fruits, vegetables and Dead Sea minerals. Yes To Carrots was the first of the four skincare collections in the Yes To family, which now includes cucumbers, tomatoes and blueberries. There is also a 100pc natural Yes To Carrot Baby for children.
With headquarters in San Francisco, there are also Yes To offices in Tel Aviv, Israel and the products can be found in more than 20,000 locations in 17 countries.
Yes To Carrots products are formulated for normal-to-dry skin and hair types, Yes To Cucumbers for sensitive skin types and colour-treated hair, Yes To Tomatoes products are for oily/combination skin types and fine/thin hair, while the latest range, Yes To Blueberries, is the 'age refresh' range.
Key ingredients include beta-carotene (known for its antioxidant and youth-enhancing properties) and Dead Sea mud and minerals. The mud has purifying properties and 26 minerals and trace elements, meaning it helps to cleanse, detoxify, and mineralise skin.
The products are priced to be guilt-free purchases and a portion of proceeds is dedicated to the Yes To Carrots Seed Fund, a non-profit organisation which promotes change through sustainable agriculture.
The company is also known for its cheery outlook, with witty instructions on the packaging.
If you buy one product: The Yes To Blueberries serum (€24.99) contains a powerful blend of organic cotton thistle, along with antioxidant- rich blueberries and blackcurrants.
The fans: Tyra Banks (Yes To Carrots Pampering Hair Conditioner), Julianna Margulies (Yes To Carrots Body Butter) and Oprah Winfrey (Yes To Blueberries Serum).
The price: The 500ml Yes To Carrots Shampoo, Conditioner and Shower Gels are all €7.99.
Where to get it: You can find the brand at leading pharmacies, including McCabes, Sam McCauleys, Molloys, Bradleys and Hickeys. You can also get it online at www.beautyfeatures.ie
More info: www.yestocarrots.com