The 12-Week Blow Dry -- dubbed "Botox for hair" -- is causing quite a stir among fuzzy follicled Irish women.

Sleek and glossy locks are now attainable on a daily basis, thanks to a new treatment causing a buzz in the capital.

Women can now have a blow dry look for three months, following just one session in the salon.

Hairdresser to the stars Dylan Bradshaw has sourced the organic treatment which doesn't damage your hair.

Today FM's Mairead Farrell is already singing it's praises -- so much that she's been able to leave the heated rollers and 'liquid silk' treatments packed away.

Straight

The mum of one, who regularly appears on RTE's The Panel, ventured to the salon just over a week ago for the treatment.

Containing no chemicals or preservatives, it was put into her hair which was then allowed to dry straight.

She left the treatment in her hair for two days and wasn't allowed to tie up her hair or put it behind her ears.

After the 48-hour period was up, Mairead had the treatment washed out before it was brushed and "blasted" dry.

"You can run your fingers though it. It leaves your hair silky and shiny. They told me that after another three washes, it gets even better.

"I'm a lady who can't stay overnight anywhere without bringing a hairdryer, three brushes, 'liquid silk' and velcro rollers. My bag is always stuffed with hair products. But now when I get out of the shower, I brush my hair, finger dry it, and it's like I stepped out of the hairdryers.

"I'm really hoping it will last the 12 weeks," she said.

Dylan Bradshaw told the Herald they were trying to source the right product for a long time when 12 Week Blow Dry came along.

"It's an organic treatment and works best on damaged hair. Your hair needs to be dry and coarse - the worse condition your hair is, this will make it better and also boost the condition of your hair.

Abroad

"We had been looking for a really good product for some time -- we didn't want anything with chemicals or preservatives. So we were delighted with this."

Clients, many of whom would have got this treatment abroad, have been flocking to the salon since the 12 Week Blow Dry was introduced.

"Since we have introduced it in our salon, the reaction has been phenomenal, it's just incredible," said Dylan. "Anybody can have it. It de-frizzes and relaxes hair.

"Women used to go to London to get this done - so they're delighted that it's here. It is basically Botox for the hair -- it lasts between 12 and 16 weeks and will wash out like colour

"It's perfect for people who are about to go on holidays. When they get out of the water, they can dry off and brush their hair, and it will be nice and smooth. It is perfect for humidity and it will save you so much time."

Prices for the treatment range from €200 to €300.

jlast@herald.ie

- Jane Last