Flying in the face of the economic downturn, the prestigious K Club is hosting a luxurious day where swanky yachts, flash cars and helicopters will all be up for grabs.
And if advance interest is anything to go by it seems Ireland's jet-set are not experiencing any drop in finances as they queue up to attend the Luxury Collection exhibition.
Starting tomorrow and running until Sunday, art collectors, artists and those with plenty of cash can enjoy all that is good in life at the exhibition in the K Club.
Elite car manufacturers will display "their latest and most expensive models", as well as "extravagant motorcycles" and "deluxe helicopters", according to a spokeswoman from the internationally-famed hotel.
Two of the world's leading experts on art and antiques, Justin Roberts and Nicholas Sokolow of Sotheby's, will value paintings each day.
Organiser, Robin O'Donnell, is a former antique dealer who established Hibernian Antique and Fine Art Fairs 16 years ago, believes there is a market for such an event, even in the current climate.
The world's most prestigious car, the Bugatti Veyron, will be on show for the first time in Ireland. It is the quickest accelerating and decelerating street-legal production car.
For those with no worries in the housing market, international property investment companies will be on hand to promote luxury villas and penthouses in prime locations in the south of France.
There will also be a spectacular collection of 1920s and 1930s jewels from the likes of Cartier, Boucheron and Van Cleef and Arpels, as well as modern jewellery from Grafton Street's most exclusive jewellers, Boodles.
No longer restricted to race meets, Ladies Day should tempt stylish ladies to compete for Boodles Raindance Ring, worth €10,000 and a second prize of €5,000, courtesy of The K Club.
"It goes without saying that The Luxury Collection is going to be one of the most exclusive and significant events taking place in Ireland this year," said a K Club spokesperson.