herald

Wednesday 28 June 2017

Fake it 'til you make it, just like Marilyn did

goodbye norma jeane

This year marks 80 years since Mr. Max Factor Junior opened the doors of his Hollywood make-up studio, transforming the looks of Hollywoods elite. His most iconic client of all entered his Blonde Room in the late 1940s as brunette Norma Jeane, and thanks to Mr. Max Factor emerged complete with platinum blonde hair, a beauty look fit for Marilyn Monroe
This year marks 80 years since Mr. Max Factor Junior opened the doors of his Hollywood make-up studio, transforming the looks of Hollywoods elite. His most iconic client of all entered his Blonde Room in the late 1940s as brunette Norma Jeane, and thanks to Mr. Max Factor emerged complete with platinum blonde hair, a beauty look fit for Marilyn Monroe

IF your post-seasonal regrets are currently making their presence felt on your waistline then you most likely know from experience that there is no such thing as a quick fix.

Transformations that involve losing fat and building muscle take time, consistency and lots of effort.

But if it's instant trickery that you are after, or a best foot forward approach while you prepare yourself for a new you, then your make-up bag has what you need.

It's 80 years since Max Factor Junior transformed a brunette Norma Jeane Mortenson in to the platinum blonde show stopper that was Marilyn Monroe and the brand are once again turning to their most iconic client to demonstrate to us mere ordinary gals that extraordinary make-over possibilities can be achieved with some know-how.

"Marilyn made the sultry red lip, creamy skin and dramatically lined eyes the most famous beauty look of the 1940's and it's a look that continues to dominate the beauty and fashion industry," observes Max Factor Global Creative Design Director, Pat McGrath.

"Through expert diagnosis and make-up artistry, Norma Jeane's facial features were pulled out and dramatised through make-up. Her skin was creamy and flawless, the shape of her eyes was elongated through clever use of eyeliner and her lips were accentuated with a sultry red shade, becoming the key focal point of the entire look."

Max Factor have launched #GlamJan, to encourage women from around the world to glam up during this traditionally dreary month with make-up and undergo a personal glamour transformation. Participants are invited to post their most glamorous transformation selfie using #GlamJan and a message about how good it feels to glam up.

Last of the bargains

around about now has always struck me as a good time to see what's on offer in the sales.

The crazed consumers, the type who knock staff down to grab a reduced price Michael Kors bag, are long gone, they're probably gazing at their MK bag wondering why they are still not happy.

Anyway - treat the high street like one big TK Maxx, lots of rails, lots of money off but you only get bang for your buck if you purchase something you a) need or b) will wear to death, and look good doing so.

One method of staying clutter-free, courtesy of the less is more school of thought, is that each time you buy something new, an old item goes in the bin or charity bag

Pictured: J'aime la Vie Jody monochrome dress was €79.95, now €55.97 @ Carraig Donn.

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